The Michigan Opportunity
The Michigan Opportunity
S4 Ep.23 - Spencer Nevins, President, Michigan Beer & Wine Wholesalers Association, and MBWWA Services, Inc.
Thanks to Michigan's Independent and Family-Owned Beer & Wine Distributors, Michigan Ranks Among the Top 5 in Beer Production with 300+ Breweries and 140+ Wineries, Employing Nearly 5,000 People
Join Spencer Nevins, President of the Michigan Beer & Wine Wholesalers Association (MB&WWA) and MBWWA Services, Inc., as he unpacks this unique ecosystem and industry. A beer and wine distributor is a critical link in the Three-Tier System for alcohol distribution. Nevins walks us through the process of purchasing alcoholic beverages from suppliers (breweries, wineries, etc.) and distributing them to licensed retailers, such as grocery stores, bars, and restaurants. Also, how they help new brands get to market, ensuring consumers have a wide variety of options.